Privacy policy_

Who we are

Formulaic is an applied AI firm for professional services, operated by Andy Lackie. Our website is formulaic.agency. Our contact email is [email protected].

What data we collect

We collect information you provide directly:

• —Contact forms: name, email address, firm name, and any details you include in your message.
• —AI Scorecard: your answers to the 10-question assessment, email, firm name, and optional name.
• —Workflow audit briefs: name, email, firm name, firm type, workflow description, and related details.

We do not use cookies for tracking. We do not run Google Analytics or any third-party tracking scripts.

How we use your data

• —To respond to your enquiry or deliver the service you requested.
• —To send you your scorecard results and, if you opted in, follow-up emails about AI for professional services.
• —To store your contact details in our CRM (Attio) for relationship management.

We never sell your data. We never share it with third parties for marketing purposes.

Where your data is stored

All data is stored on infrastructure within the UK and EU (Hetzner, Cloudflare, Supabase EU region). We do not transfer data outside the UK/EEA unless required by a service provider with appropriate safeguards in place.

Your rights

Under UK GDPR, you have the right to access, correct, or delete your personal data. You can unsubscribe from any emails at any time. To exercise any of these rights, email [email protected].

Third-party services

• —Cloudflare: CDN and DNS. May process IP addresses for security.
• —Adobe Fonts: font delivery. Subject to Adobe's privacy policy.
• —Google Fonts: fallback font delivery. Subject to Google's privacy policy.

Contact

For any questions about this policy, email [email protected].