WORK

Systems in production_

Every engagement ships something that runs. These are a selection of the systems Formulaic has built, deployed, and handed over to the teams that use them daily.

Client names anonymised to protect confidentiality. All metrics and outcomes are real.

001 — CASE STUDIES
REF-001 · UK · LEGAL

Eliminated 70% of unqualified calls and saved £78k/yr in solicitor time.

A UK employment law practice was losing 10 hours a week to phone triage — 70% of callers had no viable claim. We built a 6-step calculator that scores claims, routes high-value leads to lawyers automatically, classifies inbound email by AI, and handles after-hours enquiries with an AI phone agent. Solicitors now only speak to qualified claimants.

10+ EDGE FUNCTIONS · 3 AI CHANNELS · 30-MIN CALLS → 0
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REF-002 · GLOBAL · LOGISTICS

10 production systems across growth, ops, and intelligence.

A global storage marketplace with 100+ locations needed AI across the entire business — not one system, but ten. We built a CRM that sends and sequences outreach from Claude, a location intelligence platform scoring 100 UK cities for expansion, a competitor price tracker scraping 50k datapoints/month, a review management dashboard, a Google Business Profile autoposter, and a link-building pipeline. All in production. All still running.

10 SYSTEMS · 100+ LOCATIONS · 50K DATAPOINTS/MONTH
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REF-003 · UK · FINANCIAL SERVICES

1,000× cost reduction on ad creatives. 858 compliant images in two weeks.

A UK financial claims firm was paying £50–150 per ad image from an agency, producing 5–10 per week. We built an AI creative pipeline: Claude writes copy and prompts, Nano Banana generates images, Gemini scores quality, fal.ai produces video, and a two-stage approval workflow catches compliance errors before launch — not after. Cost per image dropped from £50 to £0.05. The first production run delivered 858 compliant creatives across 97 categories.

£0.05/IMAGE vs £50 · 858 IN 2 WEEKS · 2-STAGE COMPLIANCE
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Ready to see what we'd build for your firm?_

Start with an audit. Two weeks. £3,500. You get a prioritised list of the AI systems that will move your P&L the fastest — and a fixed-fee proposal for the first one.

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